Eli’s Mind

Among the provided ads, the one that best conforms to Joyner’s standards of an irresistible offer is the American Express advertisement from the late 1960s.

The American Express ad stands out for several reasons. Firstly, it effectively communicates a clear and compelling value proposition. It emphasizes the benefits of using American Express traveler’s checks, such as convenience, security, and worldwide acceptance. By highlighting these advantages, the ad addresses the needs and desires of potential customers, making the offer highly appealing.

Secondly, the ad creates a sense of urgency by promoting the idea of being prepared for unexpected travel emergencies. It suggests that by carrying American Express traveler’s checks, individuals can enjoy peace of mind knowing they are protected against unforeseen circumstances. This sense of urgency encourages viewers to take action and purchase American Express traveler’s checks before they embark on their next trip.

Furthermore, the ad incorporates risk reversal by reassuring customers that if their checks are lost or stolen, they can quickly obtain replacements. This helps to alleviate any concerns customers may have about the security of their funds, making the offer more enticing.

Lastly, the American Express ad offers an irresistible incentive by featuring a free guidebook with the purchase of traveler’s checks. This additional value enhances the overall appeal of the offer and encourages customers to choose American Express over competitors.

In summary, the American Express advertisement from the late 1960s effectively conforms to Joyner’s standards of an irresistible offer by presenting a clear value proposition, creating urgency, offering risk reversal, and providing an irresistible incentive.